According to the Webster’s dictionary, an entrepreneur is someone who starts a new business and has an appetite for taking risks. In the current times of a global lockdown, this definition couldn’t be more precise. With our collective foreseeable futures destined to be restricted only till our houses, our risk taking appetite needs to be bigger than ever before to stand out from the competition and learning from the best in the business always helps. So here are eight books for Retail Leaders which tell us how the risk taking appetite of some of the pioneers of the field of business set them apart from the rest.
1) Shoe Dog: A Memoir by the Creator of NIKE – by Phil Knight: A story about a Stanford graduate who served in the army and how he wanted to look for “meaning” in life, when suddenly a “crazy idea” comes to his mind and rest as they say, is history. A fascinating read to say the least.
2) Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future – by Ashlee Van: If there was ever a scale that existed to measure a person’s risk taking appetite, it would be measuring it from zero to Elon Musk. The founder to multiple successful companies, Musk’s life has had its fair share of ups and downs to learn from.
3) The Everything Store: Jeff Bezos and the Age of Amazon – by Brad Stone: Even the richest man in the world had had to start from somewhere to get to where he is now, and just like everyone else those beginnings were very humble to say the least. A book store that went global and the vision of Bezos that made Amazon a company which many consider too big to fall, this book indeed is an interesting read.
4) Visual Merchandising: Windows and in-store displays for Retail – by Tony Morgan: This book forensically dissects the mantra to a successful visual merchandising campaign in retail stores. The book follows a step by step process of demystifying the process of visual merchandising. A must read for people who are looking to become the next Sam Walton.
5) Smart Retail: Winning ideas and strategies from the most successful Retailers in the world – by Richard Hammond: Work in retail for any length of time and it gets into your system. It’s immediate, exciting, risky and hard to predict. No two days are the same, one day could be a triumph, the next a disaster. But when you get it right, it’s thrilling. Based on one simple question, which Richard Hammond posed to the world’s leading retailers: What makes you so good? Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
6) Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots and Automation – by Steven Van Belleghem: Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization -With a chapter by expert Peter Hinssen Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behaviour of customers: collecting information, the buying process and customer service have changed dramatically. This book explains the impact of the ‘internet of things’, virtual assistants, bots and client data. But first of all this is a book about customers.
7) Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store: is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers.
From understanding consumers and boosting customer loyalty to leveraging data and implementing an Omni channel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to the new and increasingly competitive retail playing field.
8) The Future of Shopping – by Jorg Snoeck and Pauline Neerman: A book revered by management students and named the Management Book of the Year for 2018, traces the future of shopping with the rise of AI and Machine Learning. It tells how the traditional consumer has turned to worldwide retail platforms in buying products they can afterwards easily sell themselves through social media. The Future of Shopping opens up a window into these trends and evolutions, offers insight into their catalysts, and lays out a framework for adapting your brand to the consumer of today and tomorrow.
The times are tough, and sometimes the only way out to feel better is take some time off and read. The list gives you a robust idea as to how successful people got to where they are and also a great insight as to how these ideas can be applied to our own lives.