What is a Virtual/Digital Avatar?
A Virtual Avatar is a digital human of the brand/company that can interact with humans with the help of NLP algorithm. It is a computerized 3D graphical illustration, which represents the brand persona. A digital avatar can be designed in a completely personalized manner, specific to the brands or personal preference.
With huge strides in technological advances taking place in the present world, digital avatars are getting closer to exact real-life replications and inspirations. They are widely used in various internet and ecommerce websites as well as in store services, to better the customer experience.
What are Virtual Avatars used for?
The main application of a Virtual Avatar is to scale up the customer experience through intelligent interactions coupled with algorithm driven machine learning. It is the personification of sales process.
The avatars can guide the customers to a completely personalised catalogue suitable to his/her preferences. They let the customer narrow down to a specific product by consciously guiding him towards his preferred choice.
How does a Virtual Avatar help in enhancing customer experience?
With the integration of the virtual avatar’s conversational intelligence, a scalable interaction can be made possible between the visitor and the avatar, thereby enabling the directed approach towards the customer’s products. These avatars can converse with the customers via speech or text to provide the right product recommendation. They can also assist the visitors in their navigation across the page.
Digital avatars can also be used as an interactive persona proactively mimicking the sales brain. These avatars are usually capable of striking a conversation with the visitors in various languages and then learn about the consumer preference through his/her replies based on the prebuilt algorithm, to deliver appropriate responses to their queries.
What are the advantages of a virtual avatar?
Apart from the seamless communication and interaction possibility, virtual avatars provide a bulk load of advantages:
- Minimize functioning cost- It is a time-consuming process to employ agents time and again, to handle customer queries through chats and live replies. Moreover, there are customers who might not be able to receive answers to their queries owing to some unknown reason. On the other hand, a virtual avatar is a one-time investment that comes with a ton of information to blend into its algorithm, enabling it to resolve any query or discrepancy that the visitor might have.
- Quicker than live agents- Avatars can answer customer queries much quicker than live agents, due to the automation of the process based on various algorithms. It becomes humanly impossible to handle a huge inflow of queries to be resolved by a limited number of live agents. A virtual agent has the capability of relying on a single cloud function to handle multiple queries from multiple visitors to enable quick and efficient resolution of queries.
- Personalized Interactions – Often, live agents who go by a standard set of questions are more likely to fail at creating an interactive environment in terms of a personalized approach when compared to virtual agents, who on the other hand, learn customer behavior in real-time & quickly adapt to a new formula based on customer inputs, to generate a completely personalized approach towards each customer.
- Decipher customer behavior- Apart from interacting with the customer through personalized queries and replies, avatars can also create a customized consumer specific algorithm, studying the patterns of their choices and selections. With this delivered to the company, the approach they have towards every customer can be tailored to meet the customer’s requirements, thereby increasing the chances of conversion.
With these advantages, Virtual Avatars can be the future of the shopping and e-commerce sites.
Where can a Virtual Avatar be deployed?
A Virtual Avatar can be incorporated on a website, mobile applications, digital signage, within a virtual storefront etc as a platform assistant/ virtual salesperson/ an interactive guide suggesting the right products and services etc.
They can be an integral part of chats, messaging systems, virtual stores, and internet blogs. Few of the industries the virtual avatar finds scope in are Retail, Fashion & Apparel, Home Decor, E-commerce, BFSI, Automobile etc. However, the scope of the avatars is continuously widening into other sectors like hospitals, healthcare etc.
Are you looking to upgrade your existing bots? Try DaveAI’s Virtual Sales Avatar!
Dave’s Sales Avatar is built around the brain of a salesperson. This digital human makes use of both GDPR compliant facial detection and NLP powered conversations to understand customer taste & attributes to provide hyper-real time product recommendations.
DaveAI’s recommendation system perfects a streamlined operation of actively eliciting inputs from a user, interpreting user intent, disambiguate among competing interpretations, requesting, and clarifying information as needed and performing actions based on the discerned intent. This enables DAVE to follow a completely personalized approach towards every customer.
Integrate DaveAI’s Digital Avatar on your existing platform.
One of the key features of DaveAI’s avatar is its capability to be integrated on a platform as well as the cloud, without altering the base code and schema. Dave can be deployed as an add on feature on the platform, saving the behemoth of expenses incurred while usually restructuring the platform.
High quality visualizations require expensive and high GPU hardware which increases the expense of rendering the sales avatar onto the platform, storefront or the kiosks etc. However, with the spellbound technology of cloud deployment, Dave can minimize the costs incurred for rendering by a substantial amount.
Want to explore how DaveAI can further assist you in your journey towards the digital era? Book Demo
Q1. What is a Virtual Avatar?
A. A Virtual avatar or a virtual assistant is a virtual salesperson of a brand/company. This human like avatar mimics a human sales brain and can have two-way interactions with the customers in various languages.
Q2. What is the purpose of a virtual avatar?
A. A virtual avatar makes communication with the customers direct and easy. Their use smoothly communicates the values of the company in a specific way, and will convert these visitors into faithful customers.
Q3. How does the avatar work?
A. The avatar engages with the user in an integrated and conversational manner using speech recognition and natural language dialogue (NLP) to obtain information; understands customer intent & provides the right product recommendation.
Q4. How does the avatar look like?
A. The avatar is made to look like a human and it can be custom-built for each brand. A virtual avatar can also be created to look like a brand ambassador of that brand.
Q5. How does DAVE personalise the sales process?
A. Dave uses GDPR compliant facial detection & NLP powered conversations to understand customer preferences. This lets the avatar build a schematic structure of the customer preference. It further captures customer’s attributes and engagement data and provides hyper personalization — all in real time. It also provides the customer with a personalised link that they could later explore & purchase online if integrated with the e-commerce store. With every consecutive interaction with the customer, DAVE restructures the algorithm to procure a better and smarter approach towards the customer.
Q6. Where can be it be used?
A. Digital avatars are seeing increasing use in various sectors including retail, BFSI, furniture, supermarkets, real estate etc where can be deployed across various channels like websites, digital kiosks, and mobile applications.
Q7. What are the different modes of interaction?
A. Virtual humans can interact with customers both via text and voice. This can also be coupled with showing real-life like visuals to the customers to make the customer journey more impactful.
Q8. Why should one go for DaveAI?
A. DaveAI platform offers highly configurable designs of the virtual space which allows the brands to present the products and merchandise in a more optimally engaging way. The virtual landscape provided is easily navigable by the viewers allowing seamless browsing experience. Customers can engage in these spaces with the highly customized Virtual Avatar.
Q9. How is a virtual sales avatar different from a traditional salesman?
A. An Avatar is modelled around the brain of a salesperson. It uses deep neural networks and algorithms to deliver hyper-real time recommendations. It can be present 24X7 to cater to the needs of the customers unlike a traditional salesman.
Q10. How can virtual sales avatar improve the customer experience?
A. The avatar can capture actionable data to deliver a hyper-personalized value selling experience which is unique to every customer. It can improve a customer’s experience by humanizing a digital conversation.
Q11. What is the potential growth and increase in customer engagement via virtual avatar?
A. Because virtual avatars have a form factor i.e. it is something you can look at and talk to, unlike chatbots, it will help brands increase customer engagement and growth.
Q12. What is Empathetic AI?
A. Empathetic AI or Artificial Empathy is the ability of artificial intelligence to react to human emotions in an empathetic way.
Empathetic AI has a crucial role to play in virtual shopping. For example, a customer trying on a dress can either like or may not like the dress. Empathetic AI can analyze his expressions and conclude whether the product was to his liking and sort out the later suggestions based on his preference. It helps gather better insight on the customer shopping style and hence enables a more personalised catalogue of products for him/her.