Customer perception and determining factors

This paper puts forward a theory to depict the future of the e-commerce domain, backed by market research conducted to analyze the changing preferences of the customers and the factors affecting their choices. The influence of immersive use of AI has been taken into consideration to suggest solutions to the common challenges faced by businesses.

Core idea of paper

– To scrutinize the viewpoint of customers when it comes to the purchase of products in the e-commerce domain based on relevant factors to make better business decisions.
– To assess the capability of rapidly advancing technologies like AR and VR to influence the customer experience in the e-commerce domain.

Virtual adoption in E-commerce

Customer interactions without human intervention   -  85%

Customers willing to use virtual apps in-store   -  43%

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