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Venturing into the realm of cutting-edge marketing, Haori made a strategic move to invest in a virtual avatar as its brand ambassador through a 3D ad campaign. Haori embraced generative AI to not only captivate the audience but also establish a memorable brand presence in the competitive landscape. In this collaboration between Carrier and DaveAI, we present a holiday ad campaign that provides an immersive experience. Embracing 3D technology communicates a commitment to innovation and modernity. This positions the company as forward-thinking and willing to adopt cutting-edge approaches to connect with its audience. The incorporation of a virtual avatar, in this case, Kajal from DaveAI's avatar stack, fosters direct interaction with the audience. Using AI not only reduced the time and cost associated with traditional photography and videography but also offered unparalleled flexibility in content creation. The solution integrates various technical platforms and services from DaveAI’s proprietary automated rendering and visual synthesis system to create a seamless and efficient production pipeline.
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