Maruti Suzuki -Celebrity Avatar
DaveAI unveils a hyperrealistic digital twin of the actor - Varun Dhawan in Auto Expo'23 in collaboration with Maruti Suzuki In a first-of-its-kind initiative, DaveAI has unveiled its first hyper-realistic digital twin of a celebrity avatar in collaboration with Maruti Suzuki. This celebrity avatar is of the actor Varun Dhawan who is the brand ambassador for one of the main channels of Maruti Suzuki. As part of the Expoverse, DaveAI has created a digital avatar of the actor naming it Varun Dhawan 2.0.
Features and Functionalities
- The process that DaveAI used to create Varun Dhawan's avatar included methods like photogrammetry, motion caption and animation.
- First Varun Dhawan's photographs, body movements, facial expressions and measurements were captured and recorded during a photo shoot by Maruti Suzuki to create maps out of photos.
- Photogrammetry was used to work on photos from various vantage points and scan in detail, just like how our eyes work, giving an in-depth perspective. These details were then mapped onto an avatar for a realistic look and movements. The photogrammetry setup was successfully created using 80 cameras to accurately record and represent Varun Dhawan's virtual avatar.
- Then through motion capture, the avatar was trained to walk, talk, and mimic facial expressions, dance moves and mannerisms similar to Varun Dhawan.
- 3D animation technology was used for the avatars' dressing, personality and human like traits and the avatar was synced to mimic Varun Dhawan features including his personality, skin texture and voice.
- This avatar was used in Auto Expo'23 to give visitors a chance to get a selfie with the actor. Each Maruti Suzuki booth had a device.The user had to fill in the basic details on the device first such as name, email id, phone no and register.
- Upon registration the user was handed a unique code.Then the visitor was then requested to move to a kiosk where the code had to be entered to take that selfie. Later that selfie was sent to the customer via email by the brand.
Click here for an exclusive encounter with Varun Dhawan 2.0.
Click hereDescription
In today's digital age, brands face the challenge of capturing the attention and interest of their target audience in a highly competitive market. One effective strategy that has gained prominence in recent years is celebrity endorsements. However, relying solely on real-life celebrities can be expensive, limited in availability, and subject to various constraints. As a result, there is a growing need for innovative solutions to leverage the power of celebrity influence while overcoming these limitations. One potential solution to this problem is the development of celebrity life-like avatars. These avatars would be digital representations of real-life celebrities, created using advanced technologies such as artificial intelligence, virtual reality, and motion capture. The primary goal of these avatars is to embody the essence, personality, and influence of the respective celebrities they represent.
