Maruti Suzuki Metaverse- Expoverse

DaveAI powered ExpoVerse for Maruti Suzuki has witnessed engagement from ~2 Lakh unique customers so far! Maruti Suzuki in partnership with DaveAI launched Expoverse; a multipurpose Metaverse platform to virtually exhibit its participation in Auto Expo’23 to the world. This partnership demonstrates Maruti Suzuki’s vision of a greener future and tech driven mobility and DaveAI’s vision of democratization of AI.

Features and Functionalities

  • Launch zone: This is a space that the user avatar can enter to experience immersive brand stories from Maruti Suzuki.
  • Adventure zone: In this space the users can take part in adventure sports like rock climbing and earn rewards.
  • Technology zone: This is a space where users can gain knowledge about automotive technology.
  • Studio zone: Here the user can take a selfie with their avatars next to their favourite Maruti Suzuki model and share it on social media.
  • Entertainment zone: This is a space for users to come together to socialize, relax and enjoy some music and dancing with a group of friends and loved ones.
  • Amphitheatre: This is a virtual showroom that exhibits a collection of 16 models for the user to explore.
  • Sustainability zone: This is a space where the users take a pledge to give back to nature through Maruti suzuki's vision for a sustainable future that goes beyond the cars they manufacture.

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Description

For a wider reach, Maruti Suzuki arranged for the availability of VR devices at about 1100 dealerships all over India and this experience is available through other devices like mobile phones, laptop, and desktop as well. Powered by an AI sales brain, a virtual avatar was deployed in the Expoverse to simplify navigation on the platform. Initially the Expoverse was developed only for the Auto Expo and was going to be available to users for a period of 1 month. But having witnessed a jump by around 15% in test drive bookings and user engagement from more than 500+ cities, Maruti Suzuki has decided to make the Expoverse a long time initiative.

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