Maruti Suzuki Metaverse- Nexaverse
DaveAI powered NEXAVERSE generated 20% E bookings in the first 3 months for Maruti Suzuki. In partnership with DaveAI, the idea of NEXAVERSE – a standalone Metaverse was formulated to launch the Grand Vitara in a virtual Nexa showroom.
Features and Functionalities
- Web based Nexaverse experience on WegGL 2.0 with real time rendering accessible on mobile devices, desktops, tabs etc.
- Virtual Reality Nexaverse experience available through VR headsets.
- 3D models of the cars that are converted into optimized life-like models.
- Customer avatar selection in the Metaverse to explore the space.
- Photo-realism of the Nexaverse to bring the real showroom visit experience to people's doorstep.
- Zero registration hassles with e booking process.
- In depth, 3D accessibility of the interiors and exteriors of the model selected.
- A tour of the showroom to book a test drive.
Unlock the wonders of the Nexaverse with a simple click!
Click hereDescription
People today not only spend a considerable amount of time in the virtual world for entertainment but they also conduct various commerce related activities in this space. The key take-away from this changing landscape is the fact that, in the future, a large proportion of human interactions are going to be in this virtual world or the Metaverse. For many years, the automobile sector has been experiencing a paradigm shift which has left traditional market demands behind. The new wave of innovations has brought with it the need to re-consider long-held assumptions around business models and customer engagement. To be a part of this paradigm shift, Maruti Suzuki decided to consider a new way to engage with customers and operate as a business.
