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People today not only spend a considerable amount of time in the virtual world for entertainment but they also conduct various commerce related activities in this space. The key take-away from this changing landscape is the fact that, in the future, a large proportion of human interactions are going to be in this virtual world or the Metaverse. For many years, the automobile sector has been experiencing a paradigm shift which has left traditional market demands behind. The new wave of innovations has brought with it the need to re-consider long-held assumptions around business models and customer engagement. To be a part of this paradigm shift, Maruti Suzuki decided to consider a new way to engage with customers and operate as a business.