The following paper is a thorough analysis of the factors affecting the customer experience with a brand. Backed by a market survey, the paper quantifies the importance of factors that help in customer experience management. The paper also recommends suggestions post analysis in order to achieve enhanced customer experience.
Core idea of paper
– To understand the perception of good experience from the customers.
– To understand the potential reason for good/bad customer experience and the effect it has on the brand.
– To suggest optimal measures to alleviate customer experience
Customers valuing experience along with service
Customers willing to pay extra for superior services - 67%
Companies valuing customer experience outperform competitors by - 85%
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