This paper proposes an avatar based sizing solution in order to mitigate this problem and reduce the number of returns faced by e-commerce platforms; and elaborates on the preliminary market research conducted for the same
Core idea of paper
– To understand an e-commerce fashion purchaser – To be able to provide them with a sizing solution – To understand the market and feasibility of AI integration to help them shop or purchase more easily – To reduce the extra cost incurred by the seller.