VIRTUAL FITTING ROOMS
This paper proposes an avatar based sizing solution in order to mitigate this problem and reduce the number of returns faced by e-commerce platforms; and elaborates on the preliminary market research conducted for the same.
Core idea of paper
– To understand an e-commerce fashion purchaser
– To be able to provide them with a sizing solution
– To understand the market and feasibility of AI integration to help them shop or purchase more easily.
– To reduce the extra cost incurred by the seller.
Return Rate - 45%
Retention Rate - 55%
Returning Customers - 80%
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