Customer Experience - Perception and Determining Factors
Perception and Determining Factors
The following paper is a thorough analysis of the factors affecting the customer experience with a brand. Backed by a market survey, the paper quantifies the importance of factors that help in customer experience management. The paper also recommends suggestions post analysis in order to achieve enhanced costumer experience.
Core idea of paper
– To understand the potential reason for good/bad customer experience and the effect it has on the brand.
– To suggest optimal measures to alleviatecustomer experience