Customer Experience - Perception and Determining Factors

Perception and Determining Factors

The following paper is a thorough analysis of the factors affecting the customer experience with a brand. Backed by a market survey, the paper quantifies the importance of factors that help in customer experience management. The paper also recommends suggestions post analysis in order to achieve enhanced costumer experience.

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Core idea of paper

– To understand the perception of good experience from the customers.
– To understand the potential reason for good/bad customer experience and the effect it has on the brand.
– To suggest optimal measures to alleviatecustomer experience
Customers valuing experience along with service
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Customers willing to pay extra for superior services
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Companies valuing customer experience outperform competitors by
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