“Great Brand experiences come from compelling content and seamlessly integrated tech” – This phrase summarizes the entire market scenarios of the fashion industry. The companies and brands coupled with e-commerce are continually exploring the impeccable horizons of integrating new technologies at various customer points to not only augment the customer experience but also optimize the …
Technologies are just tools, and can only provide value when used in the right manner. It is people’s responsibility to evaluate the direction the world is headed in, especially matters related to sustainable growth, and identify desirable future goals at the same time. Over the last few decades, both technology and innovation have made a …
As we get into a new digital age, filled with technology innovations, brands have started deploying AI-powered Digital Humans to ensure engaging experiences with its customers. The key aspect here is to maintain the human element of business while interacting with these virtual assistants to give customers a personalized feel. AI avatars are starting to become popular …
When we hear the term virtual, the first thing that comes to mind is that it is something that happens online. A virtual world means being in a computer-simulated environment, similar to the world we will live in. Although this is not real (nothing can be physically felt), our minds believe it is a reality. …
While some people may have a natural flair for home decor and home interior designing, others are not that gifted. The former can gracefully transform a house into a functional home. While on the other hand, the rest are left thinking long, deep, and hard. Simple decisions such as what item goes where and whether it may even …
The retail industry is one of the biggest industries on the planet and a critical element in the backbone of the global economy. Virtual Reality and Augmented Reality are starting to make bigger gains in the ever-evolving retail world by creating new customer experiences that are memorable and unique. Businesses are differentiating themselves through technological …
How AR and VR are reshaping the Retail landscape? Read More »
Photo Booth- Photo clicking & social sharing trend is a rage amongst the people of today’s social media generation.This has brought forth several visual-centric platforms. While we have seen a lot of brands put into action creative visual-centric activities during events or while running campaigns, some innovative ones are planning to initiate activities such as photo booths, …
Retail industry in India has witnessed a revolution due to the variations in the consumer shopping patterns and emerging retail technologies. Modern retailing has seen several advances and significant changes in the last five years. Payments/Transactions have become more transparent with mobile wallet, In-store digital solutions such as self-checkout, in-store pickup, loyalty apps are gaining …
