Project Management

Promoting Innovation: Maruti Suzuki collaborates with 4 new startups under MAIL initiative

  • Sriram P H
  • May 21, 2021
Promoting Innovation: Maruti Suzuki collaborates with 4 new startups under MAIL initiative

New Delhi, February 3, 2020: With an objective to promote innovation in India for automobile and mobility space, Maruti Suzuki India Limited (MSIL) has shortlisted four new startup firms under its Mobility & Automobile Innovation Lab (MAIL) program. These include: Dave.AI , Rezo.AI, Fabrik, and ElectreeFi. With the inclusion of this batch of startups, MSIL is now engaged with 9 startups under its MAIL initiative.
Ø  Maruti Suzuki’s flagship innovation program MAIL (Mobility & Automobile Innovation Lab) aims to co-create technology-led mobility business solutionsØ  MAIL program complements Prime Minister Narendra Modi’s vision of Start Up IndiaØ  Four start-ups chosen in Cohort 2: Dave.AI , Rezo.AI, Fabrik and ElectreeFiMAIL initiative incubating  9 start-ups including these four
MSIL’s unique initiative MAIL launched in January 2019, supports the startups by co-creating innovative business solutions in the mobility space. The futuristic solutions being developed will have a positive impact on business and efficiently bring-in technological advancements.
“With rapid changes in business environment Technology-led innovations are need of the hour. Working with startups, providing them platform and co-creating business solutions helps Maruti Suzuki generate new business solutions much faster. The MAIL program is an impactful initiative that provides a test-bed to some of the brightest minds.  We are excited to offer a platform to turn ideas into reality and generate successful business solutions that bring value to our business,” said Mr. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Ltd

DaveAI startups under MAIL initiative
DaveAI startups under MAIL initiative

The latest batch of four startups underwent an extensive selection exercise involving screening and pitch sessions. They also received mentorship from domestic and international startup eco system.  Alongside brainstorming sessions with Maruti Suzuki domain teams helped to create a right product fit.The startups had showcased their innovative solutions at the Demo Day organized in New Delhi, recently. After the presentations on Demo Day, Dave.AI emerged as the winner, followed by Rezo.AI and Fabrik as runners-up. The fourth start-up ElectreeFiwas also able to impress the management.The top three start-ups- Dave.AI, Rezo.AI and Fabrik will get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki for actual business use.

Dave.AIVirtual Sales Avatar
Rezo.AIArtificial Intelligence based on NLP (Natural Language Processing)
FabrikEnterprise AR Solutions
ElectreeFiIOT Platform for EV

For more details on MAIL program, visit:
Issued by: Corporate Communications Maruti Suzuki India Limited1, Nelson Mandela RoadVasant Kunj, New Delhi
Ph: 91-11-4678 1000               
Twitter: @Maruti_Corp