When it comes to the fashion industry, businesses are barging into the virtual space in accordance with all the technological shifts occurring at a rapid pace.
A 3D avatar is the virtual representation of a human, built around the objective of fulfilling certain business goals. The fashion industry sees the use of these 3D avatars for the following reasons:
The digital shopping journey across various channels can get overwhelming in the domain of fashion as gauging the fit and size of a particular product virtually becomes difficult. This situation leads to a confusing scenario that pressurizes the buyer as well as the seller. 3D avatars serve as a model, that helps understand the fit perfectly.
Interactive 3D product visualization and configuration helps customers make an accurate purchase. A tour of a showroom helps streamline intelligent and personalized customer solutions that lead to quick product discovery. The virtual avatars in these virtual stores fill in for a lot of responsibilities from playing a pivotal role in the shopping experience by exhibiting the products to assisting people on the way through an appropriate conversation. The photo-realistic approach of the 3D avatars helps make this experience immersive for the customers and profitable for the businesses. Virtual clothing brings the in-store experience of shopping at the doorstep by merging the digital and physical proficiency of the brand to prepare the world for the eventuality of the new virtual reality.
The 3D avatars shower benefits on a lot of people in the domain of fashion. The designers can use it to reduce the physical sampling and to develop the perfect design. In the apparel sector, 3D avatars help simulate the design with the ability to envisage the material of the cloth, length of the garment, style, assess and alter the seam, select suitable ornamentation and play with colours.
Fashion in 3D also helps customers on various digital portals while shopping by helping them purchase a product that looks the same in the photo as well as in reality. This technique helps customers complete the look for an event on the calendar and choose apparels that are to be purchased in a pair. For example, imagine a scenario where a top that suits the pant you have decided to buy for a party also has to be purchased. In this picture, the avatars can help imagine what the different combinations of both the products would look like with each other. This will help make the appropriate purchase from the variety available and also with the use of strategies like these, it has been observed that people tend to shop more. This benefits the businesses immensely as it reduces the cost of product returns and boosts customer engagement. The use of these avatars in the fashion industry also saves on costs required for intensive photoshoots.
3D avatars in fashion can be used to fulfill a lot more than its traditional role of displaying the products accurately and enforcing the ‘try-on’ approach virtually to the customers of a brand. It can be used to convey a compelling story of what the brand wants to depict to the customers leading to a rise in sales. With ‘entertainment’ an important factor that is looked out for by people on digital platforms while shopping, these avatars give the perfect blend of amusement and relaxation with the ability to present products in an engaging way and reduce customer side efforts with the services it has to provide.
A virtual trade show is a platform that gives flight to the vision every designer has to showcase their collection to the majority of the population without having to worry about the deployment on several platforms. This makes product discovery seamless for the customers. A virtual trade show cuts down the extra cost of resources required for a regular trade show and also eliminates the time and location restrictions bridging the gap between the brand and its customers effectively. The 3D avatars are the perfect choice to display this collection in a fashion show as this strategy has the power to connect with people in a personalized environment satisfying individualistic taste buds when it comes to the fashion sense of people. This helps nourish customer relationships. The use of emerging technologies like AI makes this possible with an array of features like real-time body movements, product and its feature demonstrations along with an appropriate surrounding for the show.
DaveAI’s sizing solution suggests the use of 3D avatar technology to solve problems related to the fit of a product. It has often been seen that products are categorized into different labels according to the size range they fit into. But this range can differ according to the brand pertaining to factors like geographical areas, type of garment used, etc. Product discovery can then become time-consuming and difficult synonymous with the tale of Goldilocks. In this picture, 3D avatar technology can be used to take the physical attributes of a person into consideration to scale the measurements obtained across the catalogue of a brand that consists of the size fits. This can ensure that the persons size complements the fit available with the brand and eliminates the need to go through the hassles of finding the perfect product. DaveAI’s avatar-based sizing solution initiates the facility of personalized recommendations determined from the physical attributes of an individual.
Brands can start prepping towards the age of a massive digital transformation in fashion by creating a virtual influencer or a bot as a brand ambassador for their business. Ruling the virtual spaces requires strategies like these that can connect with people and represent the brand in a way that can shake up the digital presence to influence all generations. Dior was seen working with a virtual model called Noonoouri. Dior’s cruise collection saw the use of this influencer owning the brand with its presence leading people to acknowledge the existence of ‘digital fashion’. Prada has worked with Lil Miquela, a virtual influencer that was a part of their marketing department. She was seen promoting the Fall collection in 2018 when Prada was part of the fashion week. Another brand known as Ralph & Russo displayed the winter collection with the help of a virtual model called Hauli. There are many such top brands making use of the 3D avatar technology to showcase their collections and closely associate with the lifestyle of the customer to bring in the required change through technological innovations. This strategy not only saves on costs but also helps brands attain sustainable growth for themselves by creating waves in the industry for a long time to come.
The reality of technological existence has set a firm foot in everyone’s life. The newfound admiration for convenience, especially when it comes to the fashion industry has become hard to let go of. Like who would want to go back after having witnessed the magic, the wand of technology had to wave.
With the long-lasting presence of AI inevitable in this industry, peek into the future of fashion with DaveAI through this video: