Impact of Augmented and Virtual Reality

AR/VR is a booming technology with potential integrations all over the place. The following whitepaper takes a research based approach assisted with focus group discussions and personal interviews to provide an analyzed conclusion about the scope and perception of AR/VR in retail application. Further inferences provide quantified understanding of the potential and limitations of the same.

Core idea of paper

– Analyze perception of AR/VR by customer and brands.
– Scope of AR/VR in online and offline segment.

AR/VR is the future of shopping   -  47%

Expected growth rate of AR/VR   -  46%

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