DaveAI powered digital experiences crossed
18 million unique customer interactions in 18 months on the Maruti Suzuki platform!
Customers want access to the services of a business at the click of a button today. Instant gratification and quick solutions to problems has become easy with the advancement of technology. Building a digital presence without any assistance leaves customers prone to the risk of confusion, dissatisfaction and inaccurate decisions that reduce the chance of customer retention.
Maruti Suzuki in collaboration with DaveAI launched an AI powered virtual sales avatar as the digital twin of the Maruti Suzuki showroom relationship manager. Powered by speech and NLP, this digital assistant helps provide personalized solutions to the customer at every touchpoint.
In the first 18 months of deployment, Maruti Suzuki has witnessed:
Solution highlights:
DaveAI’s solution helps consumers navigate the space and provides an empathetic experience through a digital salesperson that allows 24/7 assistance. This allows people the liberty to access the platform at their convenience and also find guidance when required. DaveAI powered customer experiences on the Maruti Suzuki platform provides:
Relevant Assistance
Replying to FAQs, tracking user’s activity within the page to contextualize the discussion.
Proactive Support
Proactive assistance, motivational nudges for customers at regular intervals.
Self Learning System
Learns from customer interaction data, improves accuracy and business outcomes.
Inclusion of Dave in this customer journey provides Maruti Suzuki with a
66%
Improvement in Engagement Time
35%
Improvement in Conversion Events
Interactions with Dave
DISCOVERY
Assist Customers in quick product discovery.
EVENT ENGAGEMENT
Handle activities other than conversations like navigation, listings, etc.

FAQs
Respond to queries promptly and accurately.
RECOMMENDATIONS
Provide Real-time product recommendations.
Maruti Suzuki about DaveAI
Ram Suresh Akhila
Executive Director, Marketing
Noritaka Wakuda
Head, Suzuki Global Digital

