DaveAI powered
NEXAVERSE generated 20% E bookings in the first 3 months for Maruti Suzuki.
People today not only spend a considerable amount of time in the virtual world for entertainment but they also conduct various commerce related activities in this space. The key take-away from this changing landscape is the fact that, in the future, a large proportion of human interactions are going to be in this virtual world or the Metaverse. For many years, the automobile sector has been experiencing a paradigm shift which has left traditional market demands behind. The new wave of innovations has brought with it the need to re-consider long-held assumptions around business models and customer engagement.
To be a part of this paradigm shift, Maruti Suzuki decided to consider a new way to engage with customers and operate as a business. This is when, In partnership with DaveAI, the idea of NEXAVERSE – a standalone Metaverse was formulated to launch the Grand Vitara in a virtual Nexa showroom.
Through Nexaverse Maruti Suzuki was able to generate:
0
+
Leads Per Day.
0
K+
Users Per Month
Features of NEXAVERSE:
- Web based Nexaverse experience on WegGL 2.0 with real time rendering accessible on mobile devices, desktops, tabs etc.
- Virtual Reality Nexaverse experience available through VR headsets.
- 3D models of the cars that are converted into optimized life-like models.
- Customer avatar selection in the Metaverse to explore the space.
- Photo-realism of the Nexaverse to bring the real showroom visit experience to people's doorstep.
- Zero registration hassles with e booking process.
- In depth, 3D accessibility of the interiors and exteriors of the model selected.
- A tour of the showroom to book a test drive.
Maruti Suzuki plans on launching all the cars in the Metaverse where they are expecting to generate more than
5Lakh
Visitor Per Month
Maruti Suzuki about NEXAVERSE
“We wanted to go a step further in our digital journey. To introduce the Grand Vitara in Metaverse, DaveAI team came up with the idea of Nexaverse. We are very happy to share that DaveAI supported us immensely and Nexaverse could see the light of day in a short period of time along with global unveiling of the Grand Vitara. We are seeing very good traction and 20% of our bookings are from this Metaverse strategy.”
Ram Suresh Akella
Executive Director, Marketing
5/5
“The output that came from DaveAI was fabulous. I am looking forward to work on many more projects with them.”
Amrit
Project Manager, Agile and Martech
5/5