Metaverse is a new way of marketing that uses virtual reality to create an immersive experience for consumers. This paper puts forth results of the market research conducted to see how Metaverse is influencing customer perception and is helping businesses formulate new strategies accordingly.
Core idea of paper
– To understand the effect of Metaverse on marketing strategies in brief.
– To research about how the market has evolved ever since the term Metaverse was coined.
People believe in the growth after expansion of businesses in the Metaverse. - 87%
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