Augmented AI and customer sentiments

Virtual shopping facility has become a popular trend today in the home lifestyle industry. This paper formulates recommendations based on descriptive market research and interviews conducted to understand the contribution of augmented platforms when it comes to purchasing items in the home lifestyle industry.

Core idea of paper

– To understand how customers perceive the involvement of technologies like augmented reality in the home lifestyle sector.
– To identify the possibility of augmented platforms having a future in the home lifestyle segment through insights gathered from industry experts.

Consumers preferring retailers that provide AR experiences   -  45%

Consumers inclined to buy more using AR   -  71%

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